About me

I am passionate about building strong relationships, creating ​meaningful experiences and inspiring others. I am motivated by ​continued progress and it’s important to me to always make time to ​celebrate the unique contributions of others.

I pick up new technologies quickly and I’m able ​to tailor past experiences to current situations. I ​understand what it takes to take a project from ​ideation to launch.

Skills

The Project

The company founded in 1920 by ​two postage-stamping machine ​producers wanted to communicate ​their ability to put businesses in ​touch more personally with their ​customers through the web, email ​and text messaging as well as the ​physical mail.

The Concept

As the account lead, I managed the ​development and execution of a ​campaign built on the theme of ​"Personally" that shows how ​companies can be more successful ​when they create stronger ​connections with their customers. ​The campaign calls out the ​emotions that consumers can have ​when personal connections are ​made, noting the positive difference ​that personally-driven ​communications can make in the ​eyes of the recipient.

Digital Advertising

Trade Show Booth Design

Trade Show Advertising

Microsite Development and Maintainance

Direct Mail

The Project

Our objective was to communicate to ​grocery chains how Kellogg’s ​products increase center-store ​profits.

The Concept

I was the account lead for over six ​years working with the Head of ​Industry Initiatives and Cust​omer Collaboration on developin​g quarterly campaigns featuring Ke​llogg innovations and insights. Cam​paigns began in print and expanded t​o include a microsite at center​storegrowth.com which offered d​igital downloads of e-briefings and t​he latest insights. I personall​y managed all content updates on ​the microsite and was able t​o grow the account by incorporating dig​ital adver​tising into the plan.

The Project

Tate & Lyle, the makers of ​ingredients including Splenda ​Sucralose, Soda-Lo, Tasteva Stevia ​Sweetener and others, hired gyro ​Cincinnati as their first ever global ​agency and we managed a number ​of new global product launches ​which included the unveiling of a ​new ultra low-calorie sugar called ​Allulose with 70% of the sweetness ​of table sugar, but 90% fewer ​calories.

The Concept

As the account lead, I managed​ development and execution of a​ campaign built on the theme of​ "Believe It" that showed Food and​ Beverage manufactures how Dolcia​ Prima Allulose can be used to​ reduce or replace sugars in​ everything from beverages, yogurt​ and ice cream to baked products,​ candies, salad dressings, gums,​ cereals and sugar substitutes. The​ campaign consisted of PR, web​ development, print and digital​ advertising, dimensional direct mail,​ trade show booth graphics and​ promotions and reputation​ management.​

The Project

Prior to March of 2020, the only way ​to get information about Happy Days ​Preschool was through direct contact ​via phone, email or stopping by in ​person and parents paid their monthly ​tuition in-person after dropping off or ​picking up their students. When the ​pandemic hit, the school urgently ​needed a quicker way to get ​enrollment materials out to ​prospective enrollees and a ​contactless way to pay tuition in order ​to stay ​in operation.

The Concept

I personally designed, produced and ​launched the first-ever website for the ​school in its 49th year and helped ​keep the school operating during it’s ​most challenging year to date.

The Project

American Express wanted to educate ​merchants across all business sizes ​about the benefits of AR automation ​in order to position American Express​ as a partner and help them take the​ next step to learn more and capture​ leads. ​

The Concept

I am the lead project manager for the ​American Express account and ​manage the development and ​execution of ongoing email campaigns ​that go beyond awareness to provide ​prospects with a personalized ​experience tailored by industry to ​provoke merchants to click through to ​learn more. They can visit a landing ​page where we collect leads if they ​are ready to submit their contact ​information and if not, we offer ​additional engaging content such a​s videos and interactive infographics​ to help them as they progress thr​ough the buyer’s j​ourney.

Some of the clients ​I’ve served

Thoughts from ​colleagues

Not only does she consistently exceed ​clients' expectations, but she does so ​with grace and resourcefulness. Her ​leadership style instills confidence in ​her junior team members and direct ​reports, empowering them to grow ​professionally at every opportunity, ​without making them feel like they're ​jumping off the deep end.

Bianca Catibog — Senior Research ​Scientist, AVP at Fifth Third Bank

She has an excellent work ethic and ​can handle anything you throw at her, ​and more. Being part of Amanda’s team ​is very confidence-instilling, as you can ​always count on her showing up ​prepared and ready for anything. Not ​only does she have very high ​standards for herself, it’s also clear ​those standards rub off on her ​colleagues as well.

Zach Zegar — Real Estate Agent at ​Coldwell Banker Realty

Mindy King — Retired Mediator & Teacher

Amanda possesses a profound ​understanding of marketing strategies. ​Her ability to not just stay informed of ​the latest marketing trends but also ​apply them innovatively in our projects ​consistently delivered results that ​exceeded our expectations.

Jessica Shrewsbury — Marketing, ​Technology and Innovation Professional

Amanda brings an attitude of ​enthusiasm and fun to you and your ​customers. She is often in the role of ​"point person," the one many will ​consult for new ideas and advice for ​how to approach a problem statement. ​She's committed to quality, growth, ​and progress, and she inspires her ​team members to strive for the same. \

Lisa Kellar — Senior Project Manager ​at Kettering Health